About Ceaza’s Gold
Ceaza’s Gold began in 2018 with a simple idea: to build a trusted, family-run business offering quality gold and silver at fair and competitive prices.
Our story
Our founder and CEO, Shane Clarke, started by selling a small selection of unwanted items to friends, family and former work colleagues. What began through word of mouth gradually developed into buying and selling through Facebook, before expanding onto Instagram, TikTok and WhatsApp.
In 2020, we proudly became Ceaza’s Trading Ltd, trading as Ceaza’s Gold.
Facebook remains our main platform and the heart of our online community, which has grown to almost 11,000 followers. We have also recently partnered with Whatnot, where we host live auctions featuring gold and silver jewellery, coins and investment bullion.
From Online Seller to Our Own Showroom
Ceaza’s Gold originally operated entirely online. As the business grew, we began renting rooms within established shops so customers could meet us safely, view items in person and collect their purchases.
In March 2025, we took another major step forward by opening our own secure showroom office, located approximately 15 minutes from Birmingham’s famous Jewellery Quarter.
Our showroom gives customers a private and relaxed environment to view, try on and collect their purchases with complete peace of mind. Visits remain strictly appointment-based, although same-day and next-day appointments are often available, with flexible evening appointments available until 8pm.
Our Services
Alongside buying and selling gold and silver jewellery, coins and bullion, we also offer:
- Precious-metal valuations and appraisals
- In-house jewellery cleaning and polishing
- Secure showroom appointments
- Insured tracked UK delivery
- Live online gold and silver auctions
- Cash, bank transfer, debit card and credit card payments
Giving Back to Our Community
As a family-run business, supporting our local community is extremely important to us. Each year, we aim to give something back and help organisations that make a real difference to children and families.
We are grateful for the continued support of our customers and followers, who help make these moments possible.
Gifts, creativity and music at Acorns
For Christmas 2025, Ceaza’s Gold supported Acorns Children’s Hospice in Walsall. The hospice shared a wish list, and we were delighted to fulfil the majority of its requests, including sensory toys, arts and crafts supplies, and more for the children.
Alongside the gifts, we donated £120 towards a two-to-three-hour music therapy session for children at the hospice.
A heartfelt thank you to our loyal customers and followers. Your continued support allows our family business to give back to children, families and the organisations caring for them.
Read our original Christmas 2025 post
Christmas gifts for Ward 18
In December 2024, Shane and his family visited Birmingham Children’s Hospital to deliver a collection of Christmas presents to Ward 18, donated on behalf of their family and Ceaza’s Gold.
From a trolley filled with toys to bags of gifts delivered to the hospital, it was a personal way to give back to our local community. Shane thanked everyone who supports the business and helps make these moments possible.
Read our original Christmas 2024 post
Quality, Value and Trust
As an established independent precious-metals trader, we purchase through many of the same trade channels as traditional high-street jewellers. However, because we operate primarily online and from an appointment-only showroom, our overheads are considerably lower.
This allows us to offer our customers exceptional value across gold and silver jewellery, coins and bullion—often at prices that traditional high-street shops simply cannot match.
From our earliest sales among friends and family to the trusted business we are today, our values have remained the same: honest advice, genuine products, personal service and competitive prices.
That is why our slogan continues to represent everything we stand for:
Ceaza’s Gold — Where Luxury Meets Trust.